Seven out of ten jobseekers, believe that the job application process is too impersonal. They feel that applying for a job feels like sending their job application into a "black box”. This is based on a recent research of the American Staffing Association Workforce Monitor. Nevertheless, eight out of ten jobseekers think that technology made their search for a new job easier.
We probably don’t have to tell you that technical support resources, such as an Application Tracking System (ATS), can make your recruitment process easier and faster. We notice that the demand is high and therefore definitely recommend to take advantage of this technology. The risk that involves the automation of your recruitment process is that too many depend on this technology. Some say that the job description of a Recruiter will drastically change over the years, because parts of the recruitment process (such as sourcing or interviews) will be fully automated.
You can reject an applicant with just one click, which of course saves a lot of time but will harm your Candidate Experience. So, what is the right consideration? To what extent do you insert the technical support resources and where do you keep using manpower? It’s all about the right balance!
Regarding the example above, where you reject an applicant with just one click, the best choice is to use a combination of both technology and Recruiters. Yes, the click on the button results in accurate registration within your internal system, but always make sure that your message to the applicant is personal. And we don’t mean that you only use the name of the applicant in the salutation. The applicant immediately recognises a general rejection mail, so make sure you explain in one or two sentences why you have chosen to proceed with other candidates or the reason why they are not the right candidate for the position. Saying ‘no’ is just as important as saying ‘yes’. Read more about this here.
Implement this personal touch everywhere you use technical support resources in the application process: from your ATS to the careersite. It remains a people industry where the Recruiter is a representation of your organisation. The personal touch results in a more positive Candidate Experience, which ultimately will have effect on your Employer Branding. In short, don’t give an applicant the ‘black box’ feeling and make the application process personal when you use technical support resources!
BAre you looking for the right combination between automation and (personal) recruitment? Could you use help or advice with one of the two? Or maybe both? Please contact us for more information! We would like to help you find the right balance.
Esmeralda Tan-A-Kiam
Talent Acquisition & Recruitment Marketing Specialist
Yoores Recruitment Solutions
Empower your recruitment
